The changing face of America is creating huge opportunities. America is not a melting pot anymore, it is a salad bowl. Today the multicultural Americans are proud to be American but they are keeping their own ethnic identity. The rules of engagements are changing rapidly and smart companies need to work with market experts who can improve their customer retention and acquisition.
The growing diversity marketing is a business case. It is a self funded approach and provides a compelling ROI on your investment. The cost of doing it is lot less than not doing it!