• Since year 2000, 82% population growth in the U.S. came from multicultural segments.
• U.S. has 102 million multicultural consumers with $3 trillion buying power.
• U.S. multicultural group is bigger than the total population and GDP of countries like France, Italy, Canada or U.K.
• Over 50 million people in the U.S. speak a language other than English at home.
• Over 40% of small businesses in the U.S. are owned by women and minorities.
• U. S. women’s market alone is bigger than the total GDP of China and India combined.
• 40% of U.S. business travelers are women.
• Women head 40% of U.S. households with income of over $600,000.
• Over 50% of the baby boomers are estimated to be women and nearly 25% of the baby boomers are multicultural.
• 30% of Gen X population is multicultural and 90% of Gen X own a computer.
• 1 out of 8 couples married in the U.S. in 2008 met online.
• 200 million registered users on MySpace – if it was a country it would be the 5th largest in the world.

What is your strategy for …

• Multicultural markets
• Women’s market
• Baby boomers, Gen X, and Gen Y markets
• On-line and social networking strategy